About Us

Aspen Ridge

Life here is cozy, friendly, safe, and secure. At Aspen Ridge, no matter how you want to spend your day, our staff is committed to helping you enjoy your retirement to the fullest. Aspen Ridge is located in a cozy residential neighbourhood in southeast Red Deer, Alberta.

We offer Memory Care, Independent Living, Assisted Living (SL4 & SL4-D), Memory Care (SL4-D), short stays, and respite/convalescent care living options.

Mission Let us welcome you home™ Our mission is to provide home-style living for seniors. We seek to provide the best quality of life possible by enabling each resident to experience a full and independent lifestyle.
Vision A resident-centered approach We envision every person feeling at home. Here at Optima Living, we feel it is an honour to work with you and we advocate a resident-centered approach where you, the resident, are the focus of all our endeavours.
Values Respect, Dignity, Collaboration
We respect you We actively listen to provide a dignified and welcoming home where everyone feels comfortable and supported to live their best life.
We uphold your dignity We respect what you say and support your right to make choices yourself.
We do the right thing We are passionate about doing right by you every day.
We work together We work with one another to create an empowering, inviting, and person-centered home, uplifted by the diversity we create as a community.

Our Roots (Karim, Farid and Ali)

About us

Our story

Optima Living took root in 2007, when our founders Karim Kassam and Farid F. Damji, two friends who loved and cared for the seniors in their lives, crossed paths while working at the provincial health authority. They began dreaming of a way to welcome other seniors into a different circle of care, one that truly honoured their own parents and grandparents, who had served as such sources of inspiration.

Discovering their shared desire to give back to their community and shared passion for improving seniors’ well-being, Karim and Farid were soon jotting ideas on a restaurant napkin. These ideas evolved into Optima Living and inspired the logo you see here, with its joyful person under a sheltering roof. In 2015, Ali Shivji joined the Optima family as Principal. As part of this added capacity, the principals focused their efforts to grow in the Alberta market and increasingly investing in new innovations and developments.

Since then, our co-founders’ vision of a truly homelike place for seniors has grown to more than a three dozen Optima Living communities serving thousands of seniors and their families across Alberta and British Columbia. At every decision-point and in every community, our North Star is Let us welcome you home. Home, where you’re safe. Home, where you’re respected. Home, where your voice is heard, your views matter, and you have freedom of choice. 

Let us welcome you home: It’s our invitation to you. And it’s our North Star, guiding everything we do.  

Optima Living’s mission, vision, and values support and point to our North Star.   

Our mission: to provide an intimate, home-style living for seniors. You are the focus of everything we do.

Our vision: every person living in our communities feels at home. Here, you experience the best quality of life possible, and your voice is heard. 

Our core values: 
• We promise to respect you
• We promise to uphold your dignity
• We promise to work together with you and your persons of choice
• We promise to do the right thing

Three key ingredients breathe life into our principles: people, place and community. At Optima Living, you’re surrounded by people who welcome you warmly and become your neighbours, friends and care partners. You’re in a place that feels like home, with opportunities to fill your days as you see fit and freedom to explore the neighbourhood. You’re an important part of a vibrant community, engaging in your choice of activities and living with purpose. 

At Optima Living, we are always on a mission to improve—to learn more about what it means for seniors to be at home in our communities. We reach out to knowledge leaders and community partners who help us offer all the ingredients for healthy, active and fulfilling days. We use our expertise and what we learn from knowledge partners, including the University of Alberta and the University of Manitoba, to incorporate the latest research into your care and advocate for your well-being as needs arise. 

Everyone at Optima Living understands the honour and responsibility that comes with serving seniors and their families. Our chosen privilege is to offer not just care but also peace of mind—to “walk with” rather than merely “do for” the seniors who live with us. Whatever your journey, when you join an Optima Living community, you’ve come home.

“We are absolutely committed to making a positive difference in the lives of seniors. For us, that’s the most meaningful work we can do. We believe that if we do right by seniors, then everything else will fall into place.” – Farid F. Damji

Experience Aspen Ridge today!

3100-22 St, Red Deer, Alberta, T4R 3N7


[email protected]
tables in a room and a bar at the end


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